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Influencers: Creators as a Business

The influencer economy as business: deals, launches, platform moves and audience figures.

A marquee-lit theater lobby glows as a creator steps past velvet ropes into a wall of waiting flash bulbs.
Influencers

YouTube's Brandcast Creator Slate Explains How Brand Deals Work

YouTube announced a slate of exclusive Creator Shows at its Brandcast upfront in New York on May 13, 2026, and confirmed that marketers can now buy sponsorships and ad inventory for individual creator series. YouTube's own official blog published the announcement, naming Kareem Rahma's "Keep the…